July 21, 2017

What is Digital Marketing? Comparing Digital and Traditional Marketing!

When we think of Traditional Marketing most people think of TV, radio and billboards. On the other end of the spectrum lies Digital Marketing with channels like email, social media and SEO. While t →

July 12, 2017

How Lean Marketing Helps You Avoid The No. 1 Reason For Startup Failure

Is it lack of funding, rogue CTO’s or malfunctioning apps? No, the no. 1 reason for startup failure is no market demand. 101 Silicon Valley startups confessed the reasons of their failure to CB I →

April 27, 2017

How to Use Lean Marketing Before Your Product is Launched

People often ask me what pre-launch marketing consists of and if it’s even possible at all. Yes, it is and you should use it! Gabriel Weinberg, the Founder and CEO of DuckDuckGo, advises startups t →

April 17, 2017

5 Reasons to Use Lean Marketing

Marketing used to be the domain of endless user studies, gut feeling, and a lot of trial and error. This has all changed with the arrival of big data analytics. Why ask users what they think they want →

April 10, 2017

5 Common Misconceptions About Data-Driven Marketing

Data-driven marketing is relatively new; the tools to measure the effect of your marketing efforts haven’t been around that long. So, it’s only normal that there are a lot of questions about what →